Which SEO Search Tools Should Every Marketer Use? – Digicile

At any given time, every business or marketer needs a good online presence. One of the best ways to achieve this is through SEO. However, SEO proves tricky, and without the right tools, one has no idea how to start. SEO search tools make things simpler and give you insights that help improve your rankings and expand your audience online.

Some SEO search tools every marketer should consider using are:

1. Google Keyword Planner: SEO search tools

For keyword research, it must be one of your go-to boxes: Google Keyword Planner. Free and carrying a humongous chunk of data compared to the searches relative to volume, ideas of keywords, and level competition for chosen keywords. In case you’re newly getting started in SEO search tools, this tool will give you a very serious basis of information about what terms people are actually searching for in your niche.

2. Ahrefs: SEO search tools

One of the most sought after SEO search tools is Ahrefs. Ahrefs has insights that give data ranging from backlink analysis to competitor research and rank tracking. You can see how the competitors’ content is outperforming and where they are obtaining backlinks.

Marketers looking to get a bit deeper into their SEO plan will find Ahrefs helpful in tracking performance and knowing where improvements must be made.

3. SEMrush

SEMrush is one of those tools offering everything from keyword research to competitor analysis and site audits. Insights show how well a website performs and what areas need improvement.

SEMrush. You can track keyword rankings and look for new opportunities to discover. It can also be used to view how your competitors are ranking, so you can see how to adjust your strategies according to those insights.

4. Moz Pro

Moz Pro offers the best search tool for any marketer at any level. Some of the tools that feature in this software include keyword research, link building, site audits, and rank tracking. Among its distinguishing features is MozBar, which gives users instant insights on browsing any webpage about page authority and backlink data.

Moz also offers one of the best learning centers for SEO, thus enabling new marketers to easily learn the basics while using the tool.

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