Growing Mixed Reality Applications in Businesses & Gaming Boost Revenue Growth

The spurring rise in e-learning, gaming & entertainment, medical, military & aerospace sectors creates vast growth opportunities. Market Research Future (MRFR) states that the global refrigeration coolers market valuation will reach USD 12.92 billion by 2023, which is expected to escalate further at a massive 25.54% CAGR during the review period (2024-2032).

Besides, the rising demand for MR from the automotive industry boosts market revenues. Immersive technologies have witnessed tremendous prominence, enhancing learning, knowledge sharing & collaboration, remote work, and many more. Some mixed reality apps are more effective in breaking down barriers hampering accessibility enhancement. The technology has evolved from its introductory phase and serves more serious purposes.

Mixed Reality (MR) refers to using VR and AR technologies to create an environment with physical and virtual objects that interact in real time. MR relays images or videos over a screen showing through a mobile camera, smart glasses, and headsets. The ability to interact with the virtual and physical world at the same time is a key aspect of mixed reality technologies, allowing a huge number of potential applications.

Examples of Mixed Reality in Real Life

Mixed reality is increasingly used in developing the stability & functionality needed for widespread personal and commercial use. Gaming companies are fostering the use of AR, VR, and MR content. Mixed reality systems are found everywhere, though not as widely available as VR and AR technologies. MR devices are being developed and fine-tuned as the use of some real-world examples of mixed reality technologies is growing exponentially.

Today, mixed reality has transformed learning and can solve business problems & enhance the gaming experience. With the increasing number of applications and growing use in industrial and commercial fields, most use cases of mixed reality technologies are expected to have different applications within different fields or sectors. MR has transformed the gaming era by introducing the real world into an immersive gaming experience. It is further set to become a game-changer in many areas of life.

Mixed Reality Learning Benefits

MR demonstrates vast potential in learning & education, making subjects interactive and learning easy. Though the use of mixed reality in the teaching field is a recent phenomenon, it has already shown impressive results in student engagement and retention. Mixed reality offers many advantages in learning, including significant cost savings, increased learner productivity, faster learning, increased safety, and more. 

MR can also make it possible to learn and train simultaneously, providing workers with virtual exposure to complex & potentially dangerous equipment or critical scenarios that are difficult to recreate in real life. Applying immersive technologies in medical education helps stimulate the experience of various complex surgical operations and thus can help medical students and doctors practice surgical procedures.

HoloAnatomy is another healthcare educational application based on mixed reality technology, which assists in the study of human anatomy in detail through digital and immersive tools. Immersive environments created by MR allow learners to assimilate complex information in a shorter time while reducing information bottlenecks and improving performance on skills-based tasks.

Mixed Reality Examples in Business and Retail

MR is a powerful tool that has the potential to improve business processes. Therefore, most major companies invest heavily in implementing MR to gain entirely new immersive experiences. Some of the MR promises in business include enhanced communication, increased productivity, more accessible training, and more efficient project development.

Using mixed reality devices to conduct life-like meetings can enhance communication and eliminate the need for business travel & commuting. Mixed reality increases productivity by enabling real-time collaboration and troubleshooting through a live video stream. Mixed reality allows more accessible training, allowing employees to train new skills in a simulated environment without risking company assets during the process.

Realistic holograms can significantly contribute to quality assurance and control processes by improving planning and design processes. Many automakers have successfully adopted mixed reality technology to improve quality control for engine assembly operations. Many brands are already mixed reality powers to bring retail to the next level and, thus, grow traction and customer loyalty.

Mixed reality has all the powers to bring retail to the next level, enabling a powerful product presentation tool for businesses at trade shows. MR in retail merchandising allows merchandising managers to save time otherwise spent studying how to display units or store promotions to enhance customer experience. In addition to enabling users to experience a fictional world, MR adds intelligence to the virtual content.

As mixed reality devices are hyper-aware of their real-world surroundings, they have the power to layer flat content on top of the view while taking physics, gravity, and real-world dimensions into account to create immersive experiences. Mixed reality will replace smartphones, computers, and TVs in the future. The rise of the metaverse, where physical and digital worlds come together through the Internet, is another major factor accelerating mixed reality market growth.

Professional Use Cases of Mixed Reality

In addition to helping professionals to efficiently and accurately perform their work, mixed reality offers an effective to onboard and train new recruits. All the major tech companies are striving to develop exciting new applications for different industries to stay ahead in the mixed reality space. Some have developed mixed reality viewer applications that can help surgeons better understand the surgery.

Instead of comparing patient images on a screen, they can use specialized glasses and headsets to map the images and allow a clearer perspective. In addition to allowing surgeons to visualize, these headsets would also allow them to make incisions or perform other tasks during procedures. Along with 5G, mixed reality can change the way education is delivered, even in remote areas.

Construction is another such industry where a lot of visualization and design is needed, and mixed reality solutions play an important role by adding holographic data to the physical reality. This allows the workers to see the design come to life, map out potential issues, and understand the project more easily. They can also use specialized glasses & headsets to measure space and carry out other work tasks to enhance their workflow.

Hosting educators or guest lecturers via powered holograms or beaming mixed-reality content into classrooms will soon be a reality. With many telecoms carrying out 5G deployments, mixed reality is poised to evolve further. MR will dramatically improve data speeds and enable applications ranging from connected ambulances to cloud gaming.