Strategies to Speed Up Your Mobile Website for Better User Experience
Are you struggling with a poor PageSpeed Insight score which negatively affects your user experience?
According to the WebFX website, if the page loading time increases to 3 seconds from 1 second, there is a possibility to increase the bounce rate by 32%. Wherefore, improving the PageSpeed performance is essential to enhance the mobile user experience.
Here we will mainly discuss the most powerful 4 strategies to improve the PageSpeed score of the mobile website.
Why Do You Need To Speed Up Your Mobile Website?
Before diving into the direct solutions, first, it’s important to know the necessity of speeding up the mobile website which includes:
- Elevate the user experience
- Achieve a disable conversion rate
- Boost the organic traffic by improving the website’s ranking in SERPs
Elevate the user experience
According to the Exploding Topics website, more than 60% of organic traffic on a website comes from mobile devices. Hence, with the rapid growth of mobile users, it’s important to speed up your mobile website to enhance the user experience. Let me explain this for your better understanding.
Usually, a desktop has a better processor than a mobile device. Hence, a website takes more time to load on mobile compared with a desktop. So, users get more frustrated with your website when they visit from a mobile device, increasing the bounce rate. According to the Semrush website, the bounce rate of a mobile device is around 10% higher than that of a desktop device.
In order to elevate the user experience and reduce the bounce rate for mobile devices, you need to especially improve PageSpeed performance for your mobile website manually or by using a website PageSpeed optimization tool like RabbitLoader.
Achieve a disable conversion rate
A higher bounce rate would negatively impact a website’s conversion rate. According to the Digitaltalk website, a one-second delay in a mobile website’s loading time can reduce the conversion rate by 20%.
However, focusing on improving the user experience will automatically lead to achieving a desirable conversion rate.
Boost the organic traffic by improving the website’s ranking in SERPs
Among the 200 plus ranking factors, PageSpeed is one of the essential ranking factors that Google considers in its ranking algorithm. Hence, improving a website’s PageSpeed performance can significantly improve the website’s ranking in Search Engine Result Pages (SERPs) which boosts the organic traffic of the website.
How To Measure The PageSpeed Performance Of A Mobile Website?
Analyzing a page’s loading behavior is the first thing you need to do to determine whether you need to further improve the PageSpeed performance. Here we mention the most common two PageSpeed analyzing tools to measure a page’s loading performance.
- Google PageSpeed Insights
- GTMetrix
Google PageSpeed Insights
To analyze a website’s PageSpeed performance, you can use the Google PageSpeed Insights tool that Google developed to score a website performance based on the Core Web Vitals metrics. This PageSpeed analyzing tool also provides you the suggestions to improve the PageSpeed performance.
To better understand the website’s condition, Google also categorizes the performance based on the performance score. If the website’s PageSpeed performance score is 90 or above, then it is considered a good performance.
Whereas, a below 50 PageSpeed score indicates your website’s poor performance. However, if the website’s PageSpeed performance is between 50 to 90, then Google considers it as an average performance. By improving the PageSpeed performance, you can easily achieve a 90+ score.
GTMetrix
GTmetrix is one of the best alternatives to Google PageSpeed Insights where you can customize your test location, browser type and network speed. Unlike Google PageSpeed Insights, GTMetrix categorizes your website’s performance based on the grades. With the help of the GTMetrix suggestion, also can help you to improve the website performance.
The Most Common Reason Behind A Low PageSpeed Insights Score Of A Mobile Website
If you already know the factors that slow down the website’s page loading time on mobile devices, it will be easy for you to improve the website’s PageSpeed performance and enhance your user experience.
Let’s discuss the most common reasons behind the poor PageSpeed performance of a mobile website.
- Using too many unoptimized images can slow down the page loading time of a website.
- If the total page size is large, it can also negatively affect the website’s PageSpeed performance.
- Using unoptimized CSS files hampers the website’s PageSpeed performance.
The Most Effective Strategies To Improve The Pagespeed Insights Score For Your Mobile Website
Here we will discuss the effective strategies to improve PageSpeed Insights score for mobile websites.
Optimize all images
Optimizing the images is one of the most common website-optimizing techniques that come first when you start to improve a website’s PageSpeed performance, especially for mobile devices. The best way to optimize the images is to convert the images into next-gen formats such as WebP and AVIF.
By converting images into next-gen format, you can reduce the image’s size losslessly. Several tools are available such as EWWW image optimizer, RabbitLoader, Shortpixel Image optimizer and more that you can use for converting the images into next-gen formats.
Minify the resource files
Using unnecessary comments, and line breaks in the resource files such as HTML, CSS and JavaScript files can increase the total page file size which can slow down the website’s page loading time on mobile devices.
Minification is a strategy to remove unnecessary characters from the resource files, reducing the page size and improving the PageSpeed performance. To minify the resource file, you can use the HTML minifier, UnCSS, Uglify JS and more.
Resource file compression
To reduce the website’s page size, with the minification, you also can compress the resource file size to get a better result. By compressing the resource files, you can reduce the code redundancy.
While manually compressing the resource file requires a lot of coding knowledge, with the help of an online tool like RabbitLoader you can compress your text-based resource files without having any coding knowledge. ,
CSS optimization
If you are aiming to achieve a 90+ PageSpeed score in Google PSI, CSS optimization is one of the most essential web optimization techniques that you need to apply without any failure. When it comes to CSS optimization, you need to reduce the unused CSS and generate critical CSS.
If you have expertise in CSS and have a fair amount of time, you can optimize the CSS file yourself. However, to achieve an effortless solution, you need to install an automation tool like RabbitLoader.
The main advantage of using Rabbitloader is when you are using Rabbitloader, it will generate the critical CSS file along with other optimization techniques like reducing unused CSS.
Conclusion
While more traffic comes from the mobile, having a fast-loading mobile website is beneficial for improving the user experience and achieving a better conversion rate. Here we have discussed the effective strategies to improve the website’s page loading time, especially for mobile devices.
If you also losing potential visitors due to the website’s poor PageSpeed performance, you must try the above strategies to improve the PageSpeed performance and enhance the user experience.